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On the Capital of Peace lives a tolerant and educated community. The Jet d’Eau, the highest fountain in the world, appears to celebrate all that harmony. Book a flight to Geneva.

Home to the Red Cross and the european United Nations, Geneva is an international city. Where gardens and parks are the rule and not the exception.

Look for John Calvin (and others)

Go into the Old City and explore St. Pièrre Cathedral, gothic and lofty. This is a key city of the protestant reform, so the Mur des Réformateurs at Parc des Bastions is a must see. Unmissable also: UN’s Palais des Nations, the Broken Chair or the fabulous Ariana Museum. 

Spot Mont Blanc on the horizon

The lake and mountain chains — Alpes and Jura — surround the city where luxury stores, watches and chocolats are everywhere. The Carouge and Les Grotes quarters are great artsy places to wander around. At night, before heading to the Grand Théâtre de Genève, try the creamy fondue with Chasselas wine.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your identity card or passport and boarding pass with you. Depending on your country of origin, take care of your visa or other necessary documentation ahead of time.


The climate in Switzerland is moderate, with influences from the Atlantic Ocean and the Mediterranean Sea. Average temperatures vary greatly depending on altitude, with Zurich averaging around 19°C in the summer and 0°C in winter.

Time zone

GMT + 1 

Geography & politics

Switzerland is a federal republic with 26 cantons. It is located in central Europe and is bordered by Germany to the north, France to the west, Italy to the south and Austria and the principality of Liechtenstein to the east.

Tipping & paying

The Swiss Franc (CHF) is the currency in Switzerland. Although a service charge is already included in restaurant bills, if you are satisfied with the service you can round up the bill.

Languages & useful phrases

There are four official languages in Switzerland: German, French, Italian and Romansh. It is advisable to speak the dominant language of the canton you are going to visit, but English is also widely spoken in large companies, so ask around before going.

What you should do

Be punctual. Punctuality is very important in Swiss culture, both at work and in social situations. Be aware of the roots of the Swiss people with whom you interact, as the culture varies according to each region.

What you shouldn’t do

Never litter. Although it is something that should never be done in any country, in Switzerland the repercussions will be felt. The Swiss take good care of the environment and are proud of their clean and organized cities. Do not be too lavish in business and do not mix personal matters with business.

What to wear

It is important to have a professional and neat appearance. Go for a formal and conservative style with a suit and tie for men, or a suit or dress for women. Use discreet and stylish accessories.

First impressions

When meeting someone in a formal context, greet them with a handshake. If you are invited to someone's house, take a box of high quality chocolates (Swiss!) Or a bouquet of flowers as a thank you gesture. You should always use the appropriate title followed by the surname when addressing someone—use the first name only when asked to do so.