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This magical city of 1 million people is halfway between mountains, desert and sea in Morocco. Book a flight to Marrakesh and...

See the snake charmers

Djemaa El Fna square is the place to be. It’s the bustling center, with animals, acrobats and unforgettable orange juice. Equally chaotic and stimulating are the souks, where you can buy just about anything — and practice the art of bargaining! Exploring the medina, a UNESCO World Heritage Site, is a must.

Ride the caleche... or a four-wheeler

Besides markets and local tapestry, Marrakesh is also composed of luxury, mansions and casinos. And wonders such as the Koutoubia Mosque (12th century) or the remains of Al Badi Palace. After seeing it all, ride the dunes in a four-wheeler and then have a mint tea on the terraces of Djemaa El Fna.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your passport and boarding pass with you. Depending on your country of origin, take care of your visa or other necessary documentation ahead of time.


The climate in Morocco is generally mild and subtropical. Breezes from the sea help temper the climate, but inland temperatures are more extreme.

Time zone


Geography & politics

Morocco is a country in North Africa. Bathed by the Atlantic Ocean and the Mediterranean Sea, it has strong Berber, Arab and European cultural influences. Morocco is a constitutional monarchy with an elected parliament.

Tipping & paying

The currency is the Moroccan Dirham (MAD). Many restaurants and hotels in the more touristic areas accept credit card payments and there are ATMs available in major cities. Nevertheless, always have some money with you. 

Languages & useful phrases

The official languages are Arabic and Berber. In business, French is usually the preferred language, but English is also widely used. Find out about the company where you are going beforehand.

What you should do

In Moroccan culture, people and relationships are at the heart of everything. Moroccans like to establish long-lasting business relationships, so it is essential to cultivate trust and respect among all parties.

What you shouldn’t do

Don’t gift alcoholic beverages if you are invited to someone’s house, unless you know that your host drinks alcohol. Don’t use your left hand when eating or for any other gesture, as it is a sign of disrespect.

What to wear

Choose a formal and conservative look. Men should wear a suit and tie and women a suit or a dress. Skirts and dresses should be below the knee and sleeves should cover most of the arm.

First impressions

The most common form of greeting is the handshake. Greeting with two kisses on the cheeks is normal between members of the same sex. A man should wait for the woman to give her hand to be greeted. If you are invited to someone's house, remove your shoes at the entrance. You can offer sweets or dried fruits as a thank you gesture.