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Founded by Jesuits, "Sampa" today is an infinite landscape of buildings and chaos. It’s worth seeing it all from the peak of Jaraguá and then descending into the movement. Book a flight to Sao Paulo (Congonhas, Guarulhos) and...


Enter the cosmopolitan rhythm
The feeling of this city is palpable on the Avenida Paulista, one of the main arteries, where the Museum of Art is located. The neo-Gothic Metropolitan Cathedral, in the center, is imposing; and the Ibirapuera park has enough attractions to fill a whole day.

Drink a "chope" (beer) or taste some "haute cuisine"
In leisure and culture, the offerings are vast. Vila Madalena is the cult district for fun and nightlife; but São Paulo is also a gastronomical destination, with options that go from simple and cheap to luxurious. And don’t forget the incredible "Virada Cultural," an event celebrated by millions every year.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your passport and boarding pass with you. Depending on your country of origin, take care of your visa or other necessary documentation ahead of time. Take all the necessary vaccinations and medication, if applicable.

Climate

The climate in Brazil varies greatly between the tropical north (close to the equator), and the temperate zones of the south. The cities of Belo Horizonte and Brasília have moderate temperatures. Rio de Janeiro, Recife and Salvador are on the coast and have a warmer climate. The city of São Paulo has a subtropical climate.

Time zone

GMT - 4: Bela Vista

GMT - 3: Belém, Fortaleza, Natal, Recife, Salvador.

GMT - 2: Belo Horizonte, Brasília, Porto Alegre, Rio de Janeiro, São Paulo.

Geography & politics

Brazil occupies almost half of South America, with the Atlantic Ocean on the east coast. The longest river in Brazil is the Amazon River, and the rainforest takes up a large area of the country. Brazil is a Presidential Federative Republic, where the president of the Republic is the head of state and also the head of government, and the states have political autonomy.

Tipping & paying

The official currency of Brazil is the Real (BRL). In major cities, you can easily find ATMs to withdraw money. If you go to a place outside the city, always take money with you. It is common to leave a 10% tip at restaurants, but this amount is often already included as a service charge on the bill.

Languages & useful phrases

The official language in Brazil is Portuguese. These are some useful phrases in Portuguese: “olá” = hello, “por favor” = please; “muito obrigado/a” = thank you very much; “desculpe” = sorry.

What you should do

Brazilian people tend to be more relaxed when it comes to being on time for social gatherings, so don’t worry if someone is late—that doesn’t mean you shouldn’t be on time. Maintain eye contact to show that you’re paying attention and interested, and make an effort to build a close and trusting relationship.

What you shouldn’t do

Don’t give purple or black gifts as they are usually associated with death and mourning. Don’t feel offended if someone interrupts you, it is common and acceptable in Brazil and is a sign of interest and enthusiasm.

What to wear

Go for a classic and professional style. Men should wear a suit and tie and women should wear a suit or dress with elegant accessories.

First impressions

Brazilians are very warm and outgoing people. It is common to greet with two kisses when you first meet someone, but between two men it is normal to give a handshake. In business, a handshake is the most common form of greeting.