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On the Capital of Peace lives a tolerant and educated community. The Jet d’Eau, the highest fountain in the world, appears to celebrate all that harmony. Book a flight to Geneva.

Home to the Red Cross and the european United Nations, Geneva is an international city. Where gardens and parks are the rule and not the exception.

Look for John Calvin (and others)
Go into the Old City and explore St. Pièrre Cathedral, gothic and lofty. This is a key city of the protestant reform, so the Mur des Réformateurs at Parc des Bastions is a must see. Unmissable also: UN’s Palais des Nations, the Broken Chair or the fabulous Ariana Museum. 

Spot Mont Blanc on the horizon

The lake and mountain chains — Alpes and Jura — surround the city where luxury stores, watches and chocolats are everywhere. The Carouge and Les Grotes quarters are great artsy places to wander around. At night, before heading to the Grand Théâtre de Genève, try the creamy fondue with Chasselas wine.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your citizen’s card or passport and boarding pass with you. Depending on your country of origin, arrange your visa or other required documentation well in advance.


The climate in Switzerland is moderate, influenced by the Atlantic Ocean and the Mediterranean Sea. Average temperatures vary greatly depending on altitude, with Zurich averaging around 19°C in summer and 0°C in winter.

Time zone

GMT + 1

Geography and Politics

Switzerland is a federal republic composed of 26 cantons. It is located in central Europe, bordering Germany to the north, France to the west, Italy to the south and Austria and the principality of Liechtenstein to the east.

Tips and Payment

The Swiss Franc (CHF) is the currency of Switzerland. Although a service charge is already included in restaurant bills, if you are satisfied with the service you can round up the bill.

Language and expressions to memorize

There are four official languages in Switzerland: German, French, Italian and Romansh. It is advisable to speak the dominant language of the canton you are going to visit, but English is also widely spoken in large companies, so inquire beforehand.

What to do

Always be on time. Punctuality is very important in Swiss culture, both at work and in social situations. Be sensitive about where the Swiss with whom you interact come from, as the culture varies according to the region.

What not to do

Never throw trash to the ground. Although it is something that should never be done in any country, in Switzerland there will be repercussions. The Swiss are extremely careful with the environment, and take great pride in their clean and organized cities. Do not be too exuberant in business and do not mix personal matters with business matters.

What to wear

It is important to look professional and well cared for. Choose a formal and conservative style - suit and tie for men and a suit or dress for women. Use discreet and stylish accessories.

First contact

When meeting someone in a formal context, greet him or her with a handshake. If you are invited to someone's house, bring a box of quality (Swiss) chocolates or bouquet of flowers to show your appreciation. You should always use the title followed by the surname when addressing someone - only use the first name if you are asked to do so.