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This magical city of 1 million people is halfway between mountains, desert and sea in Morocco. Book a flight to Marrakesh and...

See the snake charmers

Djemaa El Fna Square is the place to be. It’s the bustling center, with animals, acrobats and unforgettable orange juice. Equally chaotic and stimulating are the souks, where you can buy just about anything — and practice the art of bargaining! Exploring the medina, a UNESCO World Heritage Site, is a must.

Ride the caleche... or a four-wheeler

Besides markets and local tapestry, Marrakesh is also composed of luxury, mansions and casinos. And wonders such as the Koutoubia Mosque (12th century) or the remains of Al Badi Palace. After seeing it all, ride the dunes in a four-wheeler and then have a mint tea on the terraces of Djemaa El Fna.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your passport and boarding pass with you. Depending on your country of origin, arrange your visa or other required documentation well in advance.


The climate in Morocco is generally moderate and subtropical. Breezes from the sea help make the climate milder, but inland temperatures are more extreme.

Time zone


Geography and Politics

Morocco is a country in North Africa. It is bordered by the Atlantic Ocean and the Mediterranean Sea. It has strong Berber, Arab and European cultural influences. Morocco is a constitutional monarchy with an elected parliament.

Tips and Payment

The currency used is the Moroccan Dirham (MAD). Many restaurants and hotels in the tourist areas accept credit cards and there are ATM machines for withdrawing cash in major cities. Nonetheless, always carry cash with you.

Language and expressions to memorize

The official languages are Arabic and Berber. In business, French is usually the language spoken, but English is also spoken. Inquire about the company where you are going before you arrive.

What to do

People and relationships are the most important in Moroccan culture. Moroccans like to establish lasting business links, so it is essential to cultivate trust and respect among all parties.

What not to do

Do not offer alcoholic drinks if you are invited to someone else's house, unless you know that your host drinks alcohol. Do not use your left hand when eating or for any other gesture, as it is a sign of disrespect.

What to wear

Choose a formal and conservative look. Men should wear suits and ties and women suits or a dress. Skirts and dresses should be below the knee and the sleeves must cover most of the arm.

First contact

The most common form of greeting is the handshake. Greeting with two kisses on the face is considered normal between members of the same sex. A man must wait for the woman to extend her hand to be greeted. If you are invited to someone's house, remove your shoes at the entrance. You can offer sweets or dried fruits as a sign of your appreciation.