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On the margins of river Elba, this northern city has 1,8 million people that look to the future. Book a flight to Hamburg and...

See the two faces
Ancient centre of the medieval Hanseatic League, Hamburg was rebuilt after World War II. Which resulted in two cities: the one with neoclassical recovered facades and the one with modern architectural concepts. The boat ride is a great way to see the city. And the Hauptkirche St. Michaelis (church) and Rathaus (city hall) are unmissable.

Go outdoors
Modernity is also present in the agitated cultural and social life. Just take a look at the numbers: more than 40 theatres, 60 museums and 100 concert halls. Not mentioning bars and nightclubs. Don’t forget to do some shopping at Colonnaden. And, of course, take a walk in the Alter Botanischer Garten.

Culture and Business

On a business trip, knowing the culture and customs of the country you are visiting can have a big impact on the success of your business.

Before leaving

Make sure you have your citizen’s card or passport and boarding pass with you. Depending on your country of origin, arrange your visa or other required documentation well in advance.


Average temperatures in the summer are around 22ºC and 3ºC in winter, depending on the part of the country. In winter, temperatures can reach -10°C with rain and snow, so be sure to take a warm jacket, gloves and a pair of boots suitable for ice.

Time zone

GMT + 1 

Geography and Politics

Germany is located in central Europe between the Netherlands and Poland. It is a federal constitutional democracy and is a member of the European Union.

Tips and Payment

There are businesses that do not accept credit cards, so it is always useful to have cash with you. Germany is part of the Eurozone, so the currency used will be the Euro (EUR). It is good practice to tip 5 to 10%.

Language and expressions to memorize

Most Germans who live in major cities speak English, but learning a few German phrases will help you: "Wie geht es Ihnen?" = how are you?; “bitte” = please; “danke schön” = thank you very much; “entschuldigung” = excuse me.

What to do

Be on time. Whether it is for a business meeting or a coffee with a colleague, the Germans are not usually late. When going out for dinner or having a drink, it is considered normal to split the bill.

What not to do

Do not cross the street outside the designated zones (jaywalking) or when the traffic light is red - this will not only result in a fine but also a look of disapproval from the locals.

What to wear

German culture is quite formal, especially as far as business is concerned. Depending on the context, if in doubt it is always better to dress in a more conservative and professional manner. Even in less formal situations, it is important to maintain a neat and organized appearance.

First contact

When meeting someone for the first time, greet him or her with a handshake. If you are invited to someone's house, bring a bottle of wine and a bouquet of flowers to show your appreciation.